12 Video Marketing Trends in 2018: With the advancement of technology and social media, and especially with the internet’s ability to be freely accessed by anyone, anywhere, video marketing is one of the best ways to reach consumers. In fact, reports show that the money spent on mobile video advertising is at an all-time high, and it’s predicted to grow even more by 2018!
If you haven’t already begun planning a video marketing strategy yet, it’s time to jump on the bandwagon. In this article, we’ll look at 12 video marketing trends that are only going to increase in popularity in 2018. Incorporate them into your marketing strategy and watch sales soar!
12 Video Marketing Trends in 2018
#1: Snapchat stories
Snapchat stories have been around since 2013, but they were originally just used by people to update their friends on their daily activities. Now, they’re used by everyone, from celebrities to businesses to the average joe. They’ve even been incorporated into other social media platforms such as Facebook, Instagram, and WhatsApp.
So, how can you use Snapchat stories for your marketing strategy? Well, current trends suggest that Snapchat stories (and temporary stories on other platforms) will only get bigger, brighter, and flashier in 2018. So, create memorable and attention-grabbing stories for your social media platforms because it is one of the 12 Video Marketing Trends that will skyrocket in 2018.
#2: Explainer videos
Explainer videos are basically videos that teach viewers to do something or explain a concept in simple and easy terms. As these videos tend to only be a few minutes long, they are extremely “shareable” across social media platforms, and have become very popular in 2017.
Create videos that are succinct and attention-grabbing, so that your viewers will share it across social media platforms – your business’s popularity will only increase. iDigic has several resources which can help you increase your engagement numbers on your social feed.
#3: Live streams
Now that internet is so fast and freely accessible, live streaming is on the way to becoming more popular than pre-recorded videos. There’s a certain thrill viewers get when they interact with a celebrity, brand, etc, in real-time. If you want to perfect your video marketing strategy, consider incorporating an interactive element into it.
#4: High-quality videos
Producing low-quality videos is a waste of time and money – few people will watch or share them. Nowadays, if you’re aiming to rake in viewers, your videos need to be at least 720p, and preferably 1080p.
#5: Personalized videos
Also known as video voicemails, personalized videos refer to videos where there is a person talking directly into the camera. This is a more intimate form of video marketing, wherein viewers will feel closer to the company as they feel like a real person is talking to them. This type of video marketing also allows you to introduce yourself and your company to the viewer on a more personal level.
If a personalized video is not your style, animations are another great form of video marketing. Simply use a short, animated sketch to advertise your company’s products and/or services – the cuteness of this format will create mass appeal.
#7: Tailored videos for different platforms
Facebook, Instagram, Snapchat, Twitter, YouTube, etc, are all examples of different social media platforms – and different platforms require different videos! Research each social media platform before you create your marketing video, and understand the demographics of the viewers who will watch your video.
For example, if you have a 10-minute video, upload the whole thing to YouTube, but break it up into 2-3 minute segments (with attention-grabbing captions) for Facebook.
#8: Videos without sound
Most people scroll through social media when they’re bored, for example, when they’re taking a 10-minute break from work, or going for a short walk. When you’re in public, it’s rude to play videos out loud, so many people watch videos with the sound turned off. Therefore, it’s important to create videos that work with and without sound – you can use subtitles, bullet points, or even tell a story that requires no words!
#9: Videos in e-mails
People prefer to watch videos than read huge chunks of text. So, incorporate a video into the e-mails your company sends out, and people will be more likely to hear your whole message.
In fact, research shows that videos in e-mails increase the chances of someone opening and paying attention to your e-mail!
#10: 360-degree videos
With the invention of the 360-degree camera came the popularity of the 360-degree videos. New and cool, this type of video is extremely hot in the marketing industry right now. You can even switch it up a little bit and do a 360-degree livestream!
#11: Sponsored videos
If you don’t think your marketing videos are creative enough, why not get someone else to make them and simply sponsor the video? It’s best to pick a social media influencer – such as a popular Youtuber/Instagrammer – and simply get them to mention your product/service in their video.
Vlogging is definitely not a new trend, but it is definitely a long-lasting one. Intimate, personal, and user-friendly, vlogs are a great way to informally interact with viewers and talk about more casual topics.
So, there you have it – 12 ways you can light your video marketing strategies for 2018 on fire! All the 12 Video Marketing Trends listed here are important if you are serious about digital marketing in 2018.