Startups are plagued with a multitude of problems, and no wonder, really – these quick-to-rise efforts revolve heavily around extremely moderate spending. Saving money, however, means huge dependency on technology – using the power of the progress and interconnected tech marvels to find a cheap solution for problems, ranging from promotion and marketing to productivity-boosting and research. These 5 ways will hopefully cover all the necessary grounds for giving your startup a perfect tech boost that it deserves.
5 Ways to Give Your Startup a Tech Boost
1. It all starts with a great-looking website
Sure, we may live in a relatively pragmatic age – people are growing increasingly enthusiastic about the practicality of stuff. This, however, doesn’t mean that there is no room for aesthetics, and Apple is the perfect example here – by excelling at device hardware-software integration and by having created a unique, sleek, modern, yet luxurious design of their famous iPhone, one of the most famous companies in the world has managed to stay on top for quite some time now.
What does this have to do with websites? Well, the mentioned example is evidence enough of the fact that customers/users still appreciate a great-looking design. In short, the less effort you put into making your website, the less your leads will think of you. By “making your website”, I do mean doing whatever you can to make your web presentation look awesome – be it learning all about making websites on your own, networking and “hustling” your way into a mutually-beneficial relationship with a web designer, or cashing out way more than other businesses would on your future website.
2. Keeping your website alive
On the other hand, some people think that all you need to do is make a website, and that’s it – it’s just going to sit there and generate leads by and in itself. Although making a website mainly focuses on generating leads, not tending to it or doing so poorly is a waste of both time and money, plus it won’t get you anywhere. Now, although website maintenance is essential, let’s talk about something else; let’s talk about content.
Every inhabitant of the online world has doubtlessly heard about SEO or search engine optimization, and, to make the long story short, it all boils down to posting quality content on your website that features certain desired keywords, which further generates leads for your website. Making sure that you post quality, concise and stimulating content is exactly what will give you a solid following.
3. Make the most out of social media
There is simply no excuse for disregarding even the tiniest of social media aspects. Free to use and basically free promotion, LinkedIn, Facebook, Instagram and Twitter are four pillars of the social aspect of the world of internet. While the fact of the matter is, you have to be on Google in order to exist from the business aspect of things, which won’t mean a lot without social media. Even if you aren’t willing to cough up extra buck for the purposes of social media advertising, it would be professionally blasphemous to disregard any single one of the mentioned social media platforms – not only are they a completely free way to put your name out there, but they will also give you a massive boost of followers.
4. Don’t skimp on tech
I am completely aware of the fact that every entrepreneur is basically pushed into cutting corners in order to save up, but technology is not something to go cheap with. Why? Well, first of all – you’re going to need quality technology – everything from printers to PC units should be new and cutting-edge. Using top-notch hardware is especially important when it comes to laptops – for example, reliable Lenovo laptops might be a hefty investment, but they sure beat cheaper second-hand units.
5. All-encompassing user-friendliness
If there is one general thing to be said about the tech aspect of startups, it’s that user experience should always be front-and-centre. Regardless of whether we’re talking about websites, mobile apps and devices that your employees (and customers) use, there is nothing the modern human being enjoys more than simplicity. This cannot be achieved quickly, nor can it be achieved all at once – it takes time to gradually improve – constantly working on it is the only thing that matters.
A great-looking website, quality content, social media integration, quality hardware and user-friendliness in general all play key roles when it comes to giving your startup a proper tech boost. Aim at covering all the other aspects of running a business, but be sure to always pay special attention to the tech side of things.
About the Author
The 5 Ways to Give Your Startup a Tech Boost is written by David Webb.
David Webb is a Sydney-based business consultant, online marketing analyst and a writer. With six years of experience and a degree in online business strategies, he is driven to help people to better understand this new digital age. In his free time, David enjoys writing, travelling and an occasional night out with his friends.