The Smartphone market is set for another major growth with the introduction of the 5G network just as we anticipated. This growth will take place in most emerging markets and the majority of phones will likely be shipped to the north. Even though 2018 witnessed a sharp decrease in the shipment of smartphones, IDC has predicted that 2019 – 2022 will experience growth as from 2019.
According to consultancy firm – International data corporation (IDE), there will be a 3% decrease in the shipment of mobile phone tracker and smartphones before the market will bounce back to a low single-digit growth between 2019 to 2022. Even with the adverse effect of the ongoing US-China trade war, they believe the introduction of 5G network and the continued development of some markets will bring the smartphone market back to positive growth.
|Worldwide Smartphone Platform Shipments, Market Share, and 5-Year CAGR, 2018 and 2022 (shipments in millions)|
|Platform||2018 Shipment Volume*||2018 Market Share*||2018 Year-over-Year Growth*||2022 Shipment Volume*||2022 Market Share*||2017-2022 CAGR*|
|Source: IDC Worldwide Quarterly Mobile Phone Tracker, December 11, 2018.|
The smartphone shipment dropped to 1.42 billion in 2018 down to 1.47 billion in 2017 with experts predicting an increase of 1.57 billion in 2022. However, IDE expects a 2.6% shipment increase in 2019. China which has 30% percent market value in 2017 is already bouncing back although the world’s largest market went down to 8.8% in 2018 which is far worse than 2017 IDE anticipates a major come back between 2019 to 2022. Also, experts forecast a 2.1% increase in the US market after the market experienced a low turnout in 2018.
Let’s take a look at the market values of the two major OS;
Android: The Android smartphone share will not be affected as it will still remain at 85%. Android is expected to grow up to 1.7% compound annual growth rate (CAGR) with experts forecasting 1.36 billion shipments in 2022. As of now, Android still remains the choices of the masses and this has boosted the average selling price of android from $235 in 2017 to $258 in 2018.
iOS: This is not left out of the crisis. Experts are predicting that the iOS will drop by 2.5 in 2018 to 210.4million. The cause of this drop might be attributed to the launch of a bigger and expensive screen iOS in the last quarter of 2018 which helped Apple to raise the average selling price. This invariably affected the shipment of iOS at this current market slump. Even at that, we still believe that Apple will still be leading the market because of its major share in the US market.