The financial record that Apple just announced for holiday Quarter has revealed that iPhone sales declined to a 15% year low even though the average selling price was high. The decline is said to have occurred between October to December. Apart from that, all other products and services had a good record. The other services went up to 19% which helped to cushion the overall revenue fall to only 5%.
Apple had over $88 billion over a year ago, but during the holiday season, it declined to $84 billion. Out of that, $51 billion came from iPhone while their second-best performing services had $10.875 billion. According to a press release from Apple, the sale of wearables increased by 33%, the all-time high sales came from home and accessories along with Mac sales which rose to 9%.
Apple CEO, Tim Cook said that they are disappointed for missing the revenue target. He stated that Apple runs for a long term and that this quarters result signifies that the underlying strength of the company runs deep and wide. What it means is that the company already has the feeling that the iPhone business is not likely going to improve anytime soon so they now rely on there other services.
The press release also disclosed that there are 1.4 billion active installed devices across the world, which marks an all-time record for Apple. With the high retail price of Apple, we are still thinking about how much this number can rise in the coming months. Although Apple might see the record as a sign of their customer’s loyalty.