Google Try Now button allows you test instant apps on the Play Store

Google Try Now

After Google first unveiled the Android Instant Apps platform at Google I/O 2016, the search engine giant is now finally taking further steps to introduce a new initiative to the public, Google Try Now. If you go through your updated Play Store, you will see some apps within the Play Store that already support the feature and now have a new “Google Try Now button.

When you click on the “Google Try Now” button, it actually launches that particular app, or at least parts of it instantly, like a preview, without having to go through the usual installing process.

To be able to get the “Google Try Now” feature of the Instant Apps technology, you do have to be running a recent Android OS. Starting from Android 5.0 (API level 21) through Android 8.0 (API level 26).

Support for the new feature also needs to be activated from the Google settings on the device. Furthermore, there might be some country limitations or a staged roll-out in place, so don’t really feel bad when you only see the familiar old “Install” button after going through all the process. You could try a different device or wait a bit since this is just the beginning.

We are likely to see more of Instant Apps in the future, according to Google. Especially since making an existing app to use the new feature is a fairly easy process and the end result has lots of potential benefits. If you still don’t understand the technology, just see Instant Apps as a way to “stream” Android applications.

I think the main idea is that you don’t necessarily need to install an app on your device for it to launch. That’s why Google is experimenting with a much more flexible innovative design, where a user can just make use of parts of an app that they need for a specific activity.

In an early Play Store test scenario, the Google Try Now button only pulls out certain segments of the app or game, just like a “lite” version. Then, as you are using the app, you can now gradually pull the needed parts of it in. Alternatively, you can call it the “demo” versions of apps with limited functionality. Or a better way to view apps with price tags before actually paying for the real deal.

The Instant Apps platform holds great innovative potential to make Android apps more fun, so we definitely want you guys to give it a try and share your experience in the comment section below.


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