You can’t help but marvel at the continuous advancements that we seem to be experiencing on a regular basis. Technology has gone beyond our wildest dreams 50 years ago, and it has become an integral part of our lives. Everything we do now is dependent on different technologies, one way or another, and our daily tasks have been made significantly easier and more efficient because of that. Businesses have started leveraging different solutions to increase efficiency and productivity, and it worked quite well. One of those solutions is the SMS API, but what exactly is that and how does it work?
As you probably already know, SMS stands for Short Messaging Service, and API is for Application Programming Interface. This is basically software that allows you to send short messages via coded SMS gateways. In other words, an SMS API is some sort of code that makes it possible for one channel to communicate with another. It is a way for web-based software and applications to send and receive short messages, which helps bridge the gap between telecommunication networks and the web.
With an SMS API, you will find a lot of options, especially for developers, like troubleshooting guides and CRM programs. You probably even used SMS APIs quite often without even knowing it. Ever linked social media platforms like Facebook or Twitter to another website? You probably have, and for that to happen, and SMS API is running in the background.
Examples of SMS API
Why is it then that a lot of businesses use SMS API? Well, it offers a lot of functions that could really help a business. Have you ever received a message on your mobile after making a purchase from an online retail store? This is also an SMS API. When you log online to the website and purchase a nice pair of shoes, the application programming interface kicks in here. Your purchase details –– name, product, phone number, address, and so on –– are sent to the API via a request so it would send an automated message to your phone as a client informing you that the transaction happened and your purchase was successful.
Believe it or not, SMS APIs have been used by companies for the better part of three decades! The biggest reason for that is the fact that it is quite an affordable service, yet a very significant one. Everyone has a smartphone now, which is a sure way to getting the most from an SMS API as you can use it to help your business grow with clients from all over the world. Messages are quite a reliable communication medium that is popular and secured –– what makes it even more useful is the fact that you don’t need an internet connection to use it, which is helpful if you happen to be in the middle of the street with no internet.
Integrating SMS APIs to your business
As explained earlier, an SMS API can really help a business on several fronts, especially customer-centric functions that significantly improve when using short messaging services. Your company can look much more professional and reliable when using this service because it simply makes dealing with customers easier and more efficient. For instance, you could use SMS API for automated appointment reminders, which a client with your clinic or office would definitely appreciate –– and you wouldn’t have to hire someone just to keep contacting people to remind them of their appointments. You could also use this service for promotion notifications, which works more efficiently than you could ever imagine because an SMS with promotion is personalized and with the exact products that your customer would be interested in.
Is it better than emails?
One of the most powerful marketing tools out there is email, despite the fact that a lot of companies seem to be unaware of their impact. But are messages a more powerful tool? Believe it or not, they are. For starters, the open rate of an email is around 20%, while for SMS it’s over 90% –– if you’re not convinced, just open your email and check how many unread messages you have in the promotions and social folders. A response rate to an SMS is also exponentially bigger than to an email, which makes sense considering people always check the texts they have on their phones.
At the end of the day, SMS API is a solid and reliable service that will never be outdated. As long as we are using smartphones as our primary means of communication, SMS API will always be a powerful tool for businesses.