How to Setup Google Alerts to Monitor Any Topic or Brand


Are you a freelancer, service provider or small business trying to keep tabs on your role and it has been a real scrap to keep in touch in this ever-vibrant digital world?  Perhaps, you’ve observed that there are lots of content active online and you want to stay up-to-date whenever Google find new mentions on the web. It’s simple, you can actually make a routine of this whole listening procedure by using a convenient tool called Google Alerts.  In this post, we will show you everything you need to know on how to set up your alerts and get it functioning.

Setting up Google Alerts will help you monitor all types of relevant content to your role or niche. Below are the reasons it is important to set up Google Alerts:

  1. Brand Monitoring Alerts: It will help keep you in touch with what your clients or customers are saying about you. It is essential to monitor your reputation as you will instantly know both the positive and not-so-good things that are being said about you, so as to extinguish fires from growing or incorporate positive feedback.
  2. Industry monitoring Alerts: This will help you stay up-to-date on general industry trends, such as getting events alerts, new competitors or shift attitude just as soon as they occur.
  3. Competitor monitoring Alerts: It is just as important to be well-informed about your competitors as it’s for your own You will know, rapidly, if they get any negative or positive press or if they just released a new feature.

Setting up Google Alerts to Keep Track of Mentions

  • To start with, go to Google Alerts
  • Enter the term you want to track. Google Alerts will then provide a results preview as you type.
  • Select “Show options” (below the search box).
  • Specify how often you’d like to receive alerts: as it happens, once a week, on a day.
  • Choose a source for your alerts: blogs, webs or news, etc. If you are not sure, leave this as the default “automatic.”
  • Choose your country and language.
  • Select the number of results you want to see: “only the best results” or “all results”.
  • Choose an email address where you’ll receive alerts.
  • Then, select “Create alert.”

How to manage your Google Alerts

The constant barrage of emails is the biggest issue you could face with Google Alert. Fortunately, we have figured out the vital workflow to manage them by using Google Inbox.

Google Inbox allows you to easily exclude all Google Alerts emails from your main inbox into groups. These emails are just hidden out of sight in an appropriately named folder and not deleted.

To do this, follow instructions and make a new bundle that is called “Google Alerts”. Then set it to add messages, automatically, from

To Edit or Delete Existing Google Alerts

If you want to edit or delete an alert at a later date, all you need to do is go to the same Google Alerts page. After you have added some alerts, Google will display a list of all your active alerts on that page

To edit the options for your alert, you just have to click the pencil icon to open the same options list as before. And if you want to delete the alert completely, click the trashcan icon.


Google Alerts is one of the simplest and fastest tools you can use to track alerts and mentions. It is also 100% free, which is another reason it is a great option. You only have to ensure that you do not get overwhelmed with alerts since receiving too much information can just be as bad as getting no information at all. If you notice that you skip alerts due to the fact that you don’t have enough time, we recommend setting all your Google Alerts to “At most once a day.


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