Brand Africa has announced the 2020 best Africa brands during a novel global virtual event. The company which was established 10 years ago, conducts an annual survey that ranks the Top 100 most admired brands in Africa. The consumer-led survey was carried out between February and April 2020.
The number one brand in Africa according to the survey is American-owned sports apparel and equipment company, Nike. This is the third year in a row that the company is ranked at 1st position. At 2nd place is another Sports & Fitness company Adidas while Samsung rounds up the top 3.
Coca-Cola is ranked 4th place while TECNO Mobile, a popular technology company in the continent is ranked 5th. In 2018, the company was ranked at no. 7, so this is a major win for them. This year TECNO signed one of Nigeria’s biggest artistes- Wizkid as its brand ambassador-a move many believed will boost the brand reputation in Africa.
TECNO is known for producing functional and Mid-range smartphones in Africa. In April this year, it launched its latest Camon 15 smartphones via an online launch due to the ongoing Corona-virus pandemic.
Popular Telecommunications Giant MTN is ranked 6th on the list. The top 10 ranking is in this order: Nike, Adidas, Samsung, Coca-Cola, TECNO, Apple, MTN, Puma, Gucci, and Airtel.
MTN (South Africa) is the first Africa-owned brand on the list and is followed by Dangote Group, a Nigeria-owned conglomerate. Other Nigeria-owned company in the list includes Globacom Limited,
The Top 100 most brands in Africa is expected to be published in the June issue of African Business magazine.